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Faces Of IMS Snake Pit

The face of Indianapolis 500 attendees is changing thanks, in part, to efforts in recruiting younger generations to attend “The Greatest Spectacle in Racing.” In booking electronic dance music (EDM) acts, IMS officials are exposing the race to new audiences in the hopes of converting casual fans into sustained future growth and attendance. These portraits from the Snake Pit represent the new generation of Indy 500 fans.

Gallery by Wil Foster:

Wil Foster is an Australian photographer living in Indianapolis. He loves capturing people in unguarded moments and shooting anything music-related. Follow him on Instagram and Twitter @rockcandyphoto
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