Sarah Urist Green Has a New Frame of Mind
She hopes that The Art Assignment will help audience members broaden their own definition of art, demystify the art-making process, and prove that anybody can give it a try.
Not that any of this has made Brown and her business partners rich. Though evREwares netted $20,000 last year, none of the owners made any money, and they have a long way to go before they equal the mega-success of Indy’s Mister Steamy dryer-ball inventors, who have infomercialed their way to sales of more than 5 million. But the women could be on the verge of something huge: The adhesive that allows StickyTies to be reused lends itself to other novelties. Brown and her business partners have created ice-breaker drink labels for parties and stickers for decorating a school locker. Their big moment came earlier this year, when they struck a deal with a national company that will use evREwares’ concept to make its own reusable adhesive products, which will be sold at J.C. Penney. The agreement requires Brown to keep the product lineup confidential, but more importantly, it promises the young company a cut of the sales. “Three percent of a lot,” Brown says, “is still a lot.”