Erin Edds

“How about this: The wine cooler grows up.”

Edds is channeling her entrepreneurial spirit into a new business and embracing her identity as an underdog—take it from the name of her new restaurant and catering company, Dark Horse Delicatessen.

Erin Edds always was a fan of the Bloody Mary, but she could never find one worth her while. When an event planner asked her to submit an Indy-centric pro-duct for some Super Bowl suite baskets in 2010, Edds, then co-owner of local gourmet packaged-goods company Country Mouse City Mouse, took the opportunity to fill the void. “If I could make a Bloody Mary that I loved,” she says, “I’d guarantee other people would love it, too.”