Forrest Lucas

What $122 million in naming rights buys you.

While we’re not likely to see Indianapolis executive Steve Hilbert named as President-Elect Trump’s Under Secretary of Commerce for Self-Tanning, the incoming administration seems to be taking on a decidedly Hoosier glow.

With Donald Trump and wife Melania Trump dragged into the fray, the feud was no longer just a regional skirmish pitting a flamboyant Hoosier millionaire against a meat-and-potatoes billionaire from America’s Dairyland. It was a critical mass of heavyweight egos, with jealously guarded private lives hung out on the courthouse clothesline.

Super Bowl for Saturday’s Kids benefited burn victims, a cause that hits close to home for the former Colt and his wife. See the parade of current and erstwhile Colts, IndyCar stars, and more celebrities who attended, including a reality-TV star and a kid reporter.