Pattern Magazine's Perfect Formula
Polina Osherov, 41, photographer (at far left)
Schuman’s website, TheSartorialist.com, is often credited with starting the online street-look movement, one way the world of couture has become accessible in the Internet age. Since 2005, he has posted portraits of people whose outfit and spirit catch his attention in Paris, Milan, Tokyo, and other diverse places. The blog now attracts around 12 million views a month, and it has turned Schuman, a fashion marketer in his pre-Sartorialist life, into an internationally respected arbiter of personal flair.
